THE ARTIST

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Shira Barzilay is an artist whose iconic work is globally recognized

Shira Barzilay, known internationally as Koketit, is a multidisciplinary artist whose line has travelled from the sketchbook to the screen, the body, the wall—and even the bottom of a swimming pool.

A graduate of Shenkar College, where she studied Fashion Design, Barzilay began her career as a fashion illustrator, working with brands and fashion houses including Roberto Cavalli and H&M. She later founded a temporary tattoo brand and created live portraits at luxury events—practices rooted in speed, instinct and the intimacy of capturing another person in real time.

The defining shift in her career came when she turned the line inward. What began as a personal search for self became a new visual language: freer, rawer and unconcerned with perfection. She began sharing these drawings on Instagram, where their emotional immediacy resonated far beyond the page. Today, Koketit is followed by a global community of nearly 640,000 people.

The name Koketit is rooted in the idea of flirtation. For Barzilay, it is both an attitude and a creative method: to flirt with the world, with ideas, with the unknown—and with the possibility that anything can become a canvas. Inspired by Picasso’s belief in unlearning, her practice is guided by flow: the courage to begin without knowing where the line will lead.

That line now moves freely between digital art, fashion, jewellery, interiors, murals, international collaborations and site-specific pool art, transforming architecture and water into living canvases. At any given moment, her studio may be translating a drawing into a garment, an object, a digital film, a monumental installation or a mosaic pool somewhere in the world.

Her collaborations include Cartier, Zara, Porsche, Lenovo, Elizabeth Arden and Alice + Olivia, while her work has been featured in publications including Vogue, Architectural Digest, Harper’s Bazaar and ELLE.

Alongside her studio practice, Barzilay leads intuitive drawing workshops that turn her philosophy into a lived experience. Through movement, ink and the practice of letting go, participants are invited to quiet the inner critic, release control and allow the hand to know before the mind does.

Ultimately, Koketit’s work is less about the destination of the line than the permission to follow it.

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